{"id":28216,"date":"2020-11-19T13:29:21","date_gmt":"2020-11-19T11:29:21","guid":{"rendered":"https:\/\/pureroots.bg\/about-us\/"},"modified":"2026-09-05T16:50:22","modified_gmt":"2026-09-05T13:50:22","slug":"about-pure-roots","status":"publish","type":"page","link":"https:\/\/pureroots.bg\/en\/about-pure-roots\/","title":{"rendered":"About us"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-49798 size-large\" alt=\"\" src=\"https:\/\/pureroots.bg\/wp-content\/uploads\/2026\/01\/pure_roots_us-1024x427.webp\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#506240\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-4-color\">Natural health products constantly evolve, and so do we.<\/mark><\/p>\n\n\n\n<p class=\"has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-4-color\">We specialise in natural, free-from, organic, plant-based and eco-friendly products. Stay ahead of the trends and meet consumer demand with our top-selling products.<\/mark><\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>About Pure Roots<\/strong><\/h2>\n\n\n\n<p>Welcome to the official story of our brand. An organic way of living and eating is the first step toward a healthy lifestyle. Embrace your purest self by starting with the very best that nature has to offer. At Pure Roots, we believe everyone deserves a sanctuary from the harmful effects of pollution, chemicals, and toxins, all while giving back to our planet. You can learn more details on our Contact Pure Roots page.<\/p>\n\n\n\n<p><strong>The Story Behind About Pure Roots<\/strong><\/p>\n\n\n\n<p>We believe in eating your way to better health, and that nutritious food can\u2014and should\u2014taste great. Our products aren\u2019t a substitute for a balanced diet; they are designed to enhance it. They exist to amplify the benefits of natural nutrition, bringing you superfoods and blends that pack a more powerful punch than standard fare. This is the main philosophy behind the creation of our healthy catalog.<\/p>\n\n\n\n<p><strong>Why Trust the Brand About Pure Roots?<\/strong><\/p>\n\n\n\n<p>To give you complete peace of mind, we partner with a renowned German partner so you can know you are getting exactly what you expect. Over the last 10 years, Pure Roots has grown from a small home office into one of Bulgaria\u2019s most trusted health brands. We never compromise on the quality of our organic ingredients, because your long-term health is our absolute priority.<\/p>\n\n\n\n<p>Our philosophy is simple: to empower everyone in Bulgaria with the most effective, nature-driven products for a healthier life. If you want to see our full list of organic offerings, feel free to explore our Shop Products section or read our delivery guidelines.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\" id=\"our-products\">Our products<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\">&#8220;Our commitment: The highest quality supplements, developed with innovative, cutting-edge formulas and advanced technologies, meeting the most stringent quality standards.<br>Backed by numerous awards and expert recommendations from a wide range of independent international organizations, analysis and research laboratories, and certifying bodies, including:<\/p>\n\n\n\n<p class=\"has-text-align-center\">Oncotrition<br>Hohenheim University<br>Kurz Institute<br>Fraunhofer (IZI)<br>\u00d6ko-Test<br>GBA<br>BCS \u00d6ko-Garantie GmbH<br>VCAPS Plus<br>Apotheke.BLOG<br>IFA<br>Bird friendly<br>FOS<br>A.B.Cert<br>\u2026and many others.&#8221;<\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n<div class=\"pure-roots-cta-container\">\n<h2>Take the First Step to Better Health Today<\/h2>\n<p>Explore our complete selection of premium organic superfoods and natural blends with certified German quality. Embrace your purest self and amplify your nutrition.<\/p>\n<p>    <!-- Button with 30px rounded corners and custom branding color --><br \/>\n    <a href=\"https:\/\/pureroots.bg\/en\/produkt-kategoriya\/all-products\/\" class=\"pure-roots-btn\">EXPLORE ALL PRODUCTS<\/a>\n<\/div>\n<style>\n.pure-roots-cta-container {\n    text-align: center;\n    margin: 50px auto;\n    padding: 40px 20px;\n    background-color: #f9fbf9; \/* Clean, light organic background *\/\n    border-radius: 12px;\n    max-width: 800px;\n}<\/p>\n<p>.pure-roots-cta-container h2 {\n    font-size: 26px;\n    color: #1b4332; \/* Deep organic green *\/\n    margin-bottom: 15px;\n    font-weight: 700;\n}<\/p>\n<p>.pure-roots-cta-container p {\n    font-size: 16px;\n    color: #555555;\n    margin-bottom: 30px;\n    line-height: 1.6;\n}<\/p>\n<p>\/* Button Styling *\/\n.pure-roots-btn {\n    display: inline-block;\n    padding: 16px 40px;\n    font-size: 16px;\n    font-weight: bold;\n    color: #ffffff !important;\n    text-decoration: none !important;<\/p>\n<p>    \/* 30px border radius for perfect rounded corners *\/\n    border-radius: 30px; <\/p>\n<p>    \/* Premium gradient using your exact color #8DA067 *\/\n    background: linear-gradient(135deg, #8DA067 0%, #a3b87e 100%);<\/p>\n<p>    box-shadow: 0 4px 15px rgba(141, 160, 103, 0.3);\n    transition: all 0.3s ease;\n    letter-spacing: 1px;\n}<\/p>\n<p>\/* Hover effect *\/\n.pure-roots-btn:hover {\n    background: linear-gradient(135deg, #788a56 0%, #8DA067 100%);\n    box-shadow: 0 6px 20px rgba(141, 160, 103, 0.5);\n    transform: translateY(-2px);\n}\n<\/style>\n\n\n","protected":false},"excerpt":{"rendered":"<p>About Pure Roots Welcome to the official story of our brand. An organic way of living and eating is the first step toward a healthy lifestyle. Embrace your purest self by starting with the very best that nature has to offer. At Pure Roots, we believe everyone deserves a sanctuary from the harmful effects of [&hellip;]<\/p>\n","protected":false},"author":140,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"[]"},"class_list":["post-28216","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Pure Roots | Trusted Organic &amp; Health Brand Bulgaria<\/title>\n<meta name=\"description\" content=\"Learn about Pure Roots. 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